This is a new take on artistry. We use color to tell our own story, switching it up by the day, the hour. We play, we experiment, we can dial it up, we can tone it down. We don’t play by the rules, we make them. If we can’t find what we want, we invent it, create it. We’re courageous, we’re audacious, always in control. We’re plugged in to what’s new, what’s trending, so that you never miss a tip, trick or the latest must-have. We’re a collective, a community, a squad. We were born out of collaboration and will stay that we.
A MAKEUP LINE LIKE NO OTHER
COL–LAB is a revolutionary new makeup line that offers high-performance color artistry with cutting-edge textures and finishes. Developed by the COL–LAB community, the brand is crafted to truly offer professional color artistry without the professional price. Every COL–LAB product has been developed with state-of-the-art color pigments, pushing the limits of color payoff and blendability. With every swipe, swoosh, sweep or slick, you’ll get maximum color payoff, zero disappointment. We are COL–LAB.
A STORY OF COLOR & COLLABORATION
We believe in the power of collaboration. We live for the magic of color. That’s how COL–LAB came to be. At our Color Lab in New York City, our squad of color-obsessed influencers brought their ideas, inspirations, wish lists and must-haves. Working together we developed COL–LAB to be the line of makeup we always dreamt of. Everyone in our squad has a voice. And we want you to join the conversation. Be a part of the community, share your own ideas, tell us what inspires you.
This is your color story.